Biaramas invests RM3 million in new coaches
KUCHING: Biaramas Express Sdn Bhd (Biaramas) has invested RM3 million in the newly launched high deck business class executive coaches, Asia Star, which are set to cater for the domestic routes.
Biaramas created a new chapter in transportation history by being the first to launch this service in the state. “We have commissioned four new Asia Star coaches which will provide direct non-stop routes from Kuching to Miri in just 12 hours. Depending on the demand, we will soon include new routes to Sibu and Bintulu,” its manager Lai Sin Kiong told The Borneo Post during the launching ceremony at a leading hotel here yesterday.
He further said that Biaramas would be adding four more Asia Star coaches by the end of next year. “From these coaches, we are expecting a revenue contribution turnover of RM2.8 million. If the expected growth is in line with the market demand, we will even extend the routes further up to the Northern Regions,” he added.
The coaches, which cost about RM700,000 each are equipped with the latest computerised systems which will cap the maximum speed at 88km per hour. They come with air support suspension for smoother rides and TV monitors installed in front of each seat.
“We allocated one or two cabin crew for each coach and we have appointed six captains to run the selected routes,” said Lai.
Compared with the current coach service provided by the company itself, Asia Star coach comes with an automatic gear and will be able to cater for 30 passengers. “The big difference is the dedicated power plug fitted on each seat for laptop or phone users,” explained Lai.
The manager highlighted that the current Bus Asia route from Kuching to Miri takes about 15 hours and each passenger was charged RM90 a trip.
However, Asia Star would only take 12 hours and it would cost RM99 per trip per person. “This direct route provided by Asia Star will only stop for refreshments at Sibu bus terminal before proceeding straight to the destination,” he pointed out.
Biaramas was incorporated in 1992 and its operations covered Kuching, Sarikei, Bintangor, Sibu, Bintulu, Miri and Sungai Tujuh (Sarawak/Brunei border). Currently, it has joint corporation with two transportation companies from Kuala Belait and Brunei Darussalam to increase connectivity within the region.
“With the joint corporation of four companies and coverage of three countries, we hope this will be able to give commuters more convenience while they travel around,” Lai concluded.